I’m no expert by any means…I’m just a maker, maybe like you, who’s trying to be found in the vast sea of websites and Etsy shops. I’ve struggled for the past few years to find a website provider that gives me exactly what I think I need (emphasis on think), for a price I can afford. Sorting through all of the pros and cons, features, price points, free trials, and then of course all of the work. It can be really frustating and sort of like...wanting to punch someone in the face!

I tried so many, too many. The list includes: Shopfiy, Weebly, Jimdo, Artfire, Etsy, Amazon Handmade, I could go on and on, but I won’t. I’ll just tell you I recently also added Etsy’s Pattern to my list.   I see in the Etsy forums that a lot of shop owners are giving Pattern a thumbs down. Why? Well because they say it’s really just a face on top of your current Etsy shop. They say Etsy is just trying to double dip, etc. However, what I want to know is how many of them have spent years trying to setup their own websites with various providers, requiring a lot more work, and a lot more money?     

So, I’ve taken the plunge and decided to try Etsy Pattern. Why? Well, I want to continue to use my own domain and grow my business without having to spend countless hours maintaining websites. I’d much rather spend these hours creating products, providing customer service, and learning more about what you want as a customer. Oh, not to mention I also have an Etsy Wholesale shop which does require a bit of extra work to maintain, but that’s another post for another day.   

I’m a list person. I need lists in order to function so here’s my personal Etsy Pattern pros and cons list…   


  • Etsy listings synch to your website automatically. 
  • The themes / templates provided are clean and user friendly. 
  • You have built in security from Etsy. 
  • It’s the most affordable option I’ve found for $15.00 a month. 
  • You can’t oversell a product because your inventory is synced between Etsy and your site. 
  • It’s optimized for mobile use. 
  • One payment processor to deal with, one bill to pay.   


  • It’s a basic looking site – there’s no WOW factor. This one is a bit tough for me because I like to tweak things, use my own fonts, images, etc. If you want the ability to design your own site, add pages, images, HTML code, links, etc. this is not your place.  
  • You can’t sell items on your site that aren’t in your Etsy shop. This one was hard for me because I’m still holding onto inventory from my brick and mortar store that I’d love to sell on my website. This also means when your items expire in your Etsy shop they also disappear from your website. So in order to keep selling them on your website you have to keep renewing them in your Etsy shop which does cost more money.   

I’m new to Etsy Pattern. Maybe this list will look completely different a few months down the road, or a year down the road. However, for now it gives me a chance to focus on my products rather than building and maintaining websites.  

What are your thoughts?